A passionate & authentic Creative Leader


Rich McCoy is a highly experienced creative leader with a diverse range of skills (UX & UI Design, Design Leadership, Mentoring, and Creative Thinking) that can be utilised at any stage of the design process. He is passionate about his work and has led teams for Trade Me and Nationwide Building Society. His creative endeavours have seen him working at celebrated agencies such as AKQA, LBi, Isobar and Saatchi & Saatchi.

Rich believes in kindness, candour, simplicity, integrity, and the power of creativity to make the world a better place.

According to a Gallup strengths finder report, Rich’s superpowers include connectedness, ideation, intellection, empathy, and future visioning and is particularly skilled in helping companies undertake digital transformation where design plays a leading role.

He is currently employed by the New Zealand Government's Ministry of Business, Innovation, & Employment as the Product Owner of Service Design and User Experience. He is also also running his art practice, a vegan cooking photo blog, and mentoring a new generation of creatives. All this whilst also raising twin baby boys, building furniture, learning Kintsugi, and practising archery (when he can find the time... he doesn't find the time).



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