Trade Me
In & Out of Trade

The Problem

Some users are toggling their account settings between being in and out of trade when they flick between listing something as a personal account and a business account in order to get around consumer guarantees. This causes substantial legal issues and can risk Trade Me having to ban users.

The Solution

Sometimes in Product Design, we have to create friction rather than remove it, we need to slow down the decision process and make a user think about what they are doing.

We designed a responsive solution using our developing design system that makes the transition in and out of trade a little more involved, informed the user what the two statuses meant, created more of an entering a contract mechanism that would allow Customer Services to more accurately track why a user was moving between statuses and to follow up with a call when suspicious activity occurred.

  • Product Designer

TradeMeSlowDownInOutTrade